Dec 2, 2010

Everyone Connects Anniversary

frostier / When Everything Fails / Anniversary, EveryoneConnects, Telekom Malaysia, TM / 1 Comment

A couple weeks back, Telekom Malaysia (TM) throws a party at the Curve to celebrates the 1st anniversary of the EveryoneConnects campaign underlying of the 3 basic principles which is Connect, Communicate and Collaborate. The youth-oriented (meaning belia and those below 40s) kind of website had been refreshed with a new look, introduce new features and even more interactive.

Group Chief Executive Officer of TM, Dato’ Sri Zamzamzairani Mohd Isa was there too to grace the celebration event. There were plenty features of the newly-enhanced website, all representing the diverse communities and interests of the EveryoneConnects’ fans. In summary, it is The World of EveryoneConnects.

It U and I in the virtual space. In the World of EveryoneConnects, before hand you need to register an account. From there choose your avatar gender and nickname. After that, your avatar can navigate through the virtual town and start interacting with others. Don’t worry. These people are good people. They are like U & I.

The first of the features I would like to highlight is the Stadium. Designed with the view of a sports locker room, the fans will be given access “hot off the pitch” features which showcase news, highlights, interviews and videos from Manchester United TV or MUTV. These rich football content are offered by TM in collaboration with Manchester United as the Official Integrated Telecommunications Partner of Manchester United in Malaysia. You can’t find this anywhere from other place. Only here. The Stadium of EveryoneConnects. Besides, there is value add for the MU Fans. There is this game play board that also serves as a chat room for fans. So the fans stays connected.

Meanwhile for the music fans, EveryoneConnects do have the Jamming Garage that emulates aspects of a garage music studio. Backyard Garage Indie Band ROCKS!!!! WOOoooottttt…. So this studio featuring the “Camp Bunkface”, where fans can get all the information they need about Bunkface, listen to their songs and watch video previews as well as exchange music information. Likewise, support local artiste.

At first I was like “Harrrrr??” with a puzzled looking at the Sini Maa…. what? Actually it is a direct rhyme to Cinema….. LOL. While it as playful as the name, Sini Maa is a playful webpage for movies. It highlights all the latest movie trailers and videos available on Hypptv (UniFi), and Hypp.tv (web channels) including video clips from Pilih Kasih, the acting reality program sponsored by TM. The webpage also features Movie Buzz, a chat room for film buffs. Thinking want to drop by soon?

There is few more landmark in this Everyone Connects site, to find out more interesting landmarks, please visit at www.everyoneconnects.net

As for the event itself, the TM had exciting activities such as PS3 competitions, balloon busting event, a birthday celebration for EveryoneConnects, an online gaming face-off with pro-gamer Summer and a special performance by Bunkface to name a few. The event was hosted by Hunny Madu and Ben from Flyfm, who hyped things up with their funny antics and lively banter with the crowd.

Back then when the EveryoneConnects was first launched, it began with a song entitled “Through My Window” performed by Bunkface and other celebrity artistes. It was catchy and nice. Upbeat was cool. Back then the videos were screened via the EveryoneConnects website and users were encouraged to upload their own cover versions of the song and vote for their favourite cover selections. Through word-of-mouth and the power of social media, a simple yet catchy song culminated in Malaysia’s largest outdoor sing-along event in the heart of Kuala Lumpur, participated by more than 6,000 fans at Bintang Walk. Video is after the jump

Bunkface – Through My Window Lyrics

Don’t want much, I just want everything
Thought that I could, do almost anything
One step in front of the other
Thought that I could do it alone

In the blink of an eye, it’s just another day
Telling me why, I’ll find another way
Got this feeling, got me reeling
I can almost start believing

Now there’s me and you
And we are not alone
You and me, me are together now
Through my window, I can see there’s
More than you and more than me

Me and you, And we are not alone
Different view, We are together now
Through my window, I can see
Our wildest dreams could be so real

I see a spark, it starts a fire
Is this the one worth waiting for?
Thought that I could do it without you
Can’t exist like this anymore

Now there’s me and you
And we are not alone
You and me
We are together now

Through my window, I can see there’s
More than you and more than me

Now there’s me and you, you and me
We are not alone and we are together
Through my window I can see
Our wildest dreams could be so real

About TM
Telekom Malaysia Berhad (TM), Malaysia’s leading integrated information and communications group, offers a comprehensive range of communication services and solutions in broadband, data and fixed-line. As a market leader in the broadband and fixed-line businesses, TM is driven to deliver value to its stakeholders in a highly competitive environment. The Group places emphasis on continuing customer service quality enhancements and innovations.

With its extensive global connectivity, TM is poised to position Malaysia as a regional Internet hub and digital gateway for South-East Asia. In line with this, TM is evolving into a Next Generation Network service provider enabling the Group to enhance its efficiency and productivity while providing enriched products and services.

On the Corporate Responsibility (CR) front, the Group has always been a major corporate contributor towards responsible activities in the belief that these practices are a fundamental tenet of good corporate governance. The Group promotes 3 major platforms i.e. education, community/nation-building and environment. Under education, TM has spent some RM800 million to develop Multimedia University into one of the top universities in Malaysia with more than 24,000 students. TM has also provided scholarships to over 13,000 graduates pursuing academic programmes locally and overseas. Under the community/nation-building platform, the Group contributes towards causes that bring value to the community and nation at large. TM was awarded the prestigious STAR-BIZ ICRM Corporate Responsibility Award for its community efforts and Prime Minister Awards 2009 for its workplace practices.

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