Microtrends: The Small Forces Behind Tomorrow’s Big Changes
By Mark Penn
You can view this book's Amazon detail page here.
Review
Rating: 5
At first, the book title seems intriguing. Indeed it does to begin with. With the 75 over trends that Penn’s observed or collected through poll, I had to say…. he just putting it nicely in a way to tell you what social changes that you already know or realized.
The fact it has to do with numbers and statistics bothers me. My mind cannot collectively process the numbers and data. As the book provides numbers to justify the trends, doesn’t it seem bias? With such fallacies, what he is right in his writings doesn’t justify it to be flawless.
However, I cannot argue that Penn’s do provoke us to notice new things. Perhaps in small and micro scale. it makes me to think about things on my own. How does a small trends affecting this crazy world that we are living in.
Finally, yes.. I manage to wrap this book up.